member services / 05
tracking-first marketing & ads
operator builds tracking-first paid ads and marketing systems for its members. every dollar of spend lands on the scorecard next to the revenue it produced — calls, forms, jobs, and closed revenue attributed back to the channel that made them. operator runs ads for members only.
channels
search · lsa · meta · retargeting
the rule
tracking goes in before budget does
reported as
revenue by channel, on the scorecard
access
a la carte — members only
spend that shows up next to revenue.
most home-service marketing is reported in impressions, clicks, and raw lead counts — numbers that never touch the p&l. operator builds the measurement layer first: call tracking, form capture, and channel attribution wired into the crm, so a job that closes in march can be traced back to the ad that produced the call in february.
then we run the spend. search ads, local services ads, meta, and retargeting — plus the landing pages and the follow-up automation behind them. one team owns the tracking, the ads, and the pages, so there is nobody to blame when a lead goes missing.
no retainer theater. if we can't measure it, we don't run it.
tracking goes in before budget does.
tracking first
call tracking, form capture, and channel tags go in before any budget does. every lead carries the source that produced it into the crm, so nothing has to be reconstructed later.
channels
search ads, local services ads, meta, and retargeting. the mix depends on your market and the job types you want more of — not on what is easiest to bill.
landing pages
the pages behind the ads get built too. one page per offer, fast, written for the job type, and wired to the same tracking as everything else.
follow-up automation
speed-to-lead texts, missed-call callbacks, and nurture sequences, so the leads you paid for get answered in minutes instead of days.
reporting
spend, leads, booked jobs, and closed revenue by channel — on the same weekly scorecard you run the company from, not in a separate slide deck.
where the numbers land
questions
what makes operator different from a marketing agency?
operator installs the tracking before it spends anything. Calls, forms, jobs, and closed revenue are attributed back to the channel that produced them and reported on the same scorecard the owner already runs the business from. An agency reports clicks and leads; operator reports revenue by channel. If a channel cannot be measured end to end, we do not run it.
how does operator track ad spend back to closed revenue?
Before any spend goes live, call tracking, form capture, and channel tags are wired into the CRM so every lead carries its source. Jobs and invoices are then matched back to that source, which produces spend, leads, booked jobs, and closed revenue per channel on one weekly scorecard — the same view used to decide where the next dollar goes.
which channels does operator run, and what does it cost?
Search ads, Local Services Ads (LSA), Meta, and retargeting, plus the landing pages and follow-up automation behind them. Ads management is a la carte work for operator members — membership comes first, there is no public rate card, and for members it is priced as a base retainer plus a percentage of spend. operator only takes it on once tracking is installed.
tell us what you can't measure. →