about · founded 2026
built inside a restoration company.
operator is a members-only software, data, and coaching operation for home-service businesses, founded in 2026 by Nick Fay. he owns and runs Green State Restoration — every tool operator opens to its members was built to run that company first.
founded
2026 — nick fay
client zero
green state restoration
one team for
software · data · marketing · coaching
access
members only — one subscription
internal software that got asked for.
none of this started as a product. it started as a restoration company with jobs to run and numbers nobody trusted. so we built a crm to run the jobs. we built a scorecard to run the l10 meeting. we wired the books, the ads, and the field app together, and pointed agents at the admin drag nobody wanted to do twice.
then other owners saw the tools and kept asking for them. operator is the answer to that question — organized as a membership, not an agency. the crm became axial, and the scorecard is folding into it. the integrations and agents became member services, opened to the operators inside instead of sold to the public.
how we work, in six lines.
operator-built
we run what we sell, daily. green state restoration is client zero for every product.
members only
a closed shop, not an open client list. one subscription opens the team, the software, and the services — nothing is sold to the public.
plain language
no agency-speak, no jargon tax. if we can't explain it on a call, we don't ship it.
specifics over adjectives
a number, a screenshot, a working link — instead of a page of claims.
ship in weeks
scope in days, build with agents, release something you can use while it's still relevant.
one team end to end
software, data, marketing, and coaching from the same people. nothing falls between vendors.
green state restoration is client zero.
Nick Fay is the founder. he owns and runs Green State Restoration, and he runs the same weekly meeting off the same scorecard you would get. when an integration breaks or a report lies, it breaks on our jobs first — which is why the fixes are already in the product by the time you see it.
questions
who founded operator?
Nick Fay founded operator in 2026. He owns and runs Green State Restoration, a working restoration company, and every operator product was built to run that business before it was offered to anyone else.
is operator an agency or a dev shop?
Neither — and it is not for hire in the open market. operator is a members-only operating company that builds and runs its own software. The CRM, the scorecard, the integrations, and the AI agents were internal tools first — opened to members second, because other owners kept asking for them. Access is a subscription, with complimentary member services included and larger work a la carte.
does operator only work with restoration companies?
Restoration is the starting point and the deepest fluency — Xactimate, TPAs, adjusters, mitigation versus rebuild. Membership is for other home-service operators too: roofing, HVAC, plumbing, remediation, cleaning, landscaping, and remodeling.
apply for membership. →
tell us what you'd run first — the door is one subscription, and everything on this site is on the other side of it.