the software — the operating system for the job

axial

axial is the operating system for the job: one app that runs leads, jobs, estimates, work orders, and invoices for a restoration company. it also turns a live video call with the homeowner into a draft scope of work before anyone drives out. it runs on operator, next to weave — and the scorecard that was l10 mesh is moving in.

pipeline

leads → jobs → estimates → invoices

modules

live intake · disaster planning

platform

operator · offline pwa · ai throughout

access

members — early access

01what it is

one system of record for the whole job.

most restoration companies run a CRM for the pipeline, a photo app for the field, a spreadsheet for materials, and a text thread for everything else. axial replaces that stack. the lead, the job, the estimate, the work orders, the subs, the purchase orders, the photos, the signed authorization, and the invoice are all the same record.

it was built multi-tenant from day one, it works offline, and it installs on a phone like a native app. no second system to reconcile at the end of the week.

02the pipeline

lead to invoice, without leaving the app.

leadsthe call, the form, the referral — captured once, in one place.
jobsthe lead becomes a job: scope, site, schedule, and everyone touching it.
estimatespriced off the job record, not re-keyed out of a second system.
work ordersthe approved scope split into assignments for crews, contractors, and subs.
invoiceswhat was approved becomes what gets billed, from the same record.
03live intake — the differentiator

a video call with the homeowner becomes a draft scope of work before the truck rolls.

live intake puts you on camera with the homeowner during the first phone call. you walk the loss with them, ask what you would ask standing in the room, and the AI writes the call up as a draft scope of work attached to the lead.

the estimator starts from a draft instead of a blank page, the crew knows what it is driving into, and the homeowner has already met someone from your company.

04the mechanism

what one call turns into.

draft scope of work
written from the call
line items
ready for review
job created
photos + docs attached
crew scheduled
dispatched

the left side is what a 2am loss actually produces. the right side is what axial has already written by the time the office opens — so the estimator starts from a draft instead of a blank page, and the first truck roll goes to a job that has been scoped. less windshield time, less guessing.

05modules

everything else you were paying for separately.

scheduling & dispatchwho is on which job, when, and where the truck goes next.
contractors & subssubs, their assignments, and their paperwork on the job they belong to.
materials & purchase orderswhat was bought for a job, tracked against that job.
photos & documentsjob photos and files attached to the record instead of a group text.
e-signatureauthorizations and approvals signed in the app, on site.
ai assistant with voiceask the system a question, or tell it what happened, out loud.
offline pwa & pushinstalls like an app, keeps working with no signal, notifies when a job moves.
disaster planningproperties and buildings, vendor lists, communication trees, emergency alerts, a customer portal, and printable plan PDFs.
06the scorecard — formerly l10 mesh

the weekly numbers, read straight from the job.

l10 mesh is moving into axial. the scorecard runs three levels deep — company, department, the KPI somebody owns — and every number is read from the system it came from: the jobs in axial, the books in quickbooks, the ad accounts, slack. when a number is red, the jobs, invoices, or ad dollars behind it are one click away.

ai agents read across all of it and act before the weekly leadership meeting starts, so the hour goes to the issues instead of to reconciling a spreadsheet. it already runs Green State Restoration's weekly meeting.

monthly closeout auditsreads the jobs and the books at month end and flags what closed wrong before it hardens into the numbers.
money-leak reportsfinds the jobs, line items, and invoices where margin quietly disappeared, and names them.
reportingthe weekly scorecard, posted to slack on schedule, with nobody assembling it the night before.
follow-throughkeeps receivables and adjuster negotiations moving instead of sitting in somebody's inbox.
07proof

axial runs Green State Restoration. every job, every estimate, every invoice.

axial was not designed as a product and then sold to restoration companies. it was built to run one. the pipeline exists because we needed it, the offline mode exists because our crews lose signal in basements, and live intake exists because we were driving to losses we could have scoped from the office. it has been multi-tenant since the first commit, which is why it can now run your company too.

09

questions

what happened to gsrm? is axial the same software?

Same software, new name. It was built and run inside Green State Restoration as GSRM, and it was renamed Axial in 2026 when it was readied for other home-service companies. Nothing about the product changed with the name — the same pipeline, the same records, the same app. Axial runs on operator, alongside Weave.

what happened to l10 mesh?

L10 Mesh, the agentic KPI scorecard, is being folded into Axial instead of living as a separate product. The scorecard keeps doing the same job: company → department → KPI, every number read from the system it came from (the CRM, QuickBooks, ad platforms, and Slack), with AI agents that run monthly closeout audits, money-leak reports, scheduled reporting, and follow-through on receivables and adjuster negotiations. It is moving into the app where the jobs already live, so the numbers and the work behind them share one record. The old /l10-mesh page now points here.

what is axial?

Axial is an all-in-one CRM and operating system for restoration companies. It runs the full pipeline — leads, jobs, estimates, work orders, invoices — plus scheduling and dispatch, contractors and subs, materials and purchase orders, photos and documents, e-signature, an AI assistant with voice, and a disaster planning module. It is an offline-capable web app that installs on a phone and sends push notifications.

who is axial for?

Restoration companies — mitigation, rebuild, and contents — whose work currently lives across a CRM, a spreadsheet, a photo app, and a text thread. It is built for the owner, GM, or office manager who wants one record per job that everyone in the field and the office is working from.

does axial replace my current crm, like albi?

That is what it is built to do. Axial is the system of record, not a layer on top of one: the pipeline, the estimates, the scheduling, the subs, the purchase orders, the photos, and the signatures live in the same app. We will walk your current stack with you and tell you plainly which workflows Axial covers today and which ones it does not.

how do i get axial?

Through operator membership — Axial is one of the complimentary member services included in the subscription, not software sold on its own, and it is in early access. There is no public pricing; every rollout starts with a conversation about your pipeline and your existing tools. Email operator and we will show you the system running a real restoration company and tell you whether membership fits yours.

10members only · early access

show us your pipeline. →

axial ships to members — it comes with the operator subscription, and membership starts with an application.